Marketing Smart Playbooks

Imagine when you were first asked to perform a critical marketing task for your organization and you were looking for the information and trying to figuring out the process. You contacted many people and searched various internal systems to get familiar with the marketing processes of your organization. Now imagine when your new employee comes and you ask that employee to go to the Smart Playbooks system and start executing a specific Marketing Smart Playbook and that playbook helps the employee to successfully complete the assignment. This will eliminate your new employee’s knowledge / process finding time and also make her productive sooner.

Now imagine another scenario, where your global organization wanted to make marketing process changes because of any situation like changes in local regulations. Can you imaging the time spent on implementation, awareness and adoption of this change? Let’s fast forward to today where Smart Playbooks can make that change in hours and users get updated marketing playbook whenever they execute their next Smart Playbook.

This will eliminate all manual employee education effort, manual errors, and will also accelerate time-to-market of a new or updated process. This is a big game changer in today’s fast changing business horizon where you can stay one step ahead of your competition and make your marketing processes agile.

Every organization has several marketing playbooks. You can visualize them through your daily job responsibilities. Those sample playbooks may include the following. Remember that different roles will execute different playbooks and one role can use a partial or complete playbook designed for another role.

Conduct market research
Run a marketing campaign
Identify customer needs
Track trends
Monitor competition
Calculate ROI
Define a marketing plan

We listed only a few samples above. Your organization will have many different marketing playbooks depending on the need and industry of your organization.